Alexander Kabbaz
Distinguished Member
- Joined
- Dec 22, 2003
- Messages
- 1,276
- Reaction score
- 12
This is the seventh in an ongoing series of features and slide shows about the Collection of Sartorial Excellence artisans.
CEGO CUSTOM SHIRTMAKERS
Carl Goldberg, Prop.
For 25 years, Carl Goldberg, owner of CEGO Custom Shirtmakers, has offered New Yorkers the "best-value custom shirts possible" according to New York Magazine. Carl's shirts appear in leading Broadway productions including The Producers and Drowsy Chaperone; on network television shows and films; and in leading fashion houses.
Carl, known to AskAndy members as Shirtmaven, offers New York City's largest and finest selection of international shirting fabrics. Located in New York's famous Flatiron District, his shirting stock includes ever-popular whites (broadcloth and textured), hundreds of blues (from sky to navy), lavenders, and pinks; as well as stripes and checks in many varieties. Fabrics are sourced from the most trusted and renowned producers in Italy, Spain, Switzerland, and Japan, as well as luxurious domaine contrôlÃ
e producers such as those of Sea Island.
Carl's roots in the clothing trade harken back to his family's Army & Navy store, a veritable Philadelphia institution. "In his younger days, my father could dress with the best of them", recalled Goldberg. "He is a Francophile. Suits from Smalto, shirts and ties from Lanvin, shoes from Lobb in Paris. Piaget watch. I loved his clothing.
Carl continued, "I was surrounded by clothing. In the 70's I would work on Saturdays in the store. We sold Levi's, Lee and Wrangler. Chambray and flannel shirts. And more zip front hooded sweatshirts then any other single store in the country!"
After moving to NYC in 1980 Carl began to gain his first experience in the tailored clothing industry. After a short time at (the original 7th Avenue & 17th Street) Barney's for several months, he moved up to running the special order department at Hertling Industries, a natural shoulder clothing factory that used to be in Greenpoint, Brooklyn before the hipsters took over. A subsequent move took him to Roger LaViale, a New York distibutor of suitings, where Goldberg spent his time selling fabric to custom tailors.
"At that time there were itinerant salesmen selling custom made suits and shirts", he remembers. "They would go from office to office with a tape measure and a case full of swatches. Though knowledgeable about cloth and capable of rudimentary measuring for custom suits, they were not tailors. I was intrigued. I realized it was an easy way to start a business without a lot of capital. So I left LaVialle and took the entrepreneural plunge for the first time. After a bit of trial and error, I finally realized that I didn't really like selling suits. Well, here it is almost 25 years later. I am still making shirts. I have a dedicated staff working to turn out well fitting shirts at fair prices. I have also made shirts for numerous television shows, movies and Broadway productions. I have made my share of puffy pirate shirts. I enjoy my work ... and I think my customers know that."
And, as noted by the Manhattan bible, New York Magazine, Goldberg remains New York's King of "the best-value custom shirts possible".
CEGO CUSTOM SHIRTMAKERS
Carl Goldberg, Prop.
For 25 years, Carl Goldberg, owner of CEGO Custom Shirtmakers, has offered New Yorkers the "best-value custom shirts possible" according to New York Magazine. Carl's shirts appear in leading Broadway productions including The Producers and Drowsy Chaperone; on network television shows and films; and in leading fashion houses.
Carl, known to AskAndy members as Shirtmaven, offers New York City's largest and finest selection of international shirting fabrics. Located in New York's famous Flatiron District, his shirting stock includes ever-popular whites (broadcloth and textured), hundreds of blues (from sky to navy), lavenders, and pinks; as well as stripes and checks in many varieties. Fabrics are sourced from the most trusted and renowned producers in Italy, Spain, Switzerland, and Japan, as well as luxurious domaine contrôlÃ
Carl's roots in the clothing trade harken back to his family's Army & Navy store, a veritable Philadelphia institution. "In his younger days, my father could dress with the best of them", recalled Goldberg. "He is a Francophile. Suits from Smalto, shirts and ties from Lanvin, shoes from Lobb in Paris. Piaget watch. I loved his clothing.
Carl continued, "I was surrounded by clothing. In the 70's I would work on Saturdays in the store. We sold Levi's, Lee and Wrangler. Chambray and flannel shirts. And more zip front hooded sweatshirts then any other single store in the country!"
After moving to NYC in 1980 Carl began to gain his first experience in the tailored clothing industry. After a short time at (the original 7th Avenue & 17th Street) Barney's for several months, he moved up to running the special order department at Hertling Industries, a natural shoulder clothing factory that used to be in Greenpoint, Brooklyn before the hipsters took over. A subsequent move took him to Roger LaViale, a New York distibutor of suitings, where Goldberg spent his time selling fabric to custom tailors.
"At that time there were itinerant salesmen selling custom made suits and shirts", he remembers. "They would go from office to office with a tape measure and a case full of swatches. Though knowledgeable about cloth and capable of rudimentary measuring for custom suits, they were not tailors. I was intrigued. I realized it was an easy way to start a business without a lot of capital. So I left LaVialle and took the entrepreneural plunge for the first time. After a bit of trial and error, I finally realized that I didn't really like selling suits. Well, here it is almost 25 years later. I am still making shirts. I have a dedicated staff working to turn out well fitting shirts at fair prices. I have also made shirts for numerous television shows, movies and Broadway productions. I have made my share of puffy pirate shirts. I enjoy my work ... and I think my customers know that."
And, as noted by the Manhattan bible, New York Magazine, Goldberg remains New York's King of "the best-value custom shirts possible".
Copyright Â
2006 Alexander S. Kabbaz - Joelle M. Kelly. All rights reserved.