grammar nazis piss me the fuck off. fuck this your, you're business. fuck its and it's. i'm not writing an essay. conversational english isnt meant to be precise. you write it like you say it and read it like you hear it. you never see people correcting capitalization or subject verb agreements or misplaced modifiers, but write its instead of it's and lo and behold the grammar nazis come out of their hiding hole You forgot there, their and they're.