What store was this that carried Smedley? The fabric (sea island cotton in my case) is the softest shit I have ever felt...softer than any cashmere...plus the shirt weighs like a feather! Were these old men once 60s mod types who wore Smedley then when it was the in-thing, and are old men now? Curious, coz I am 30 but still obsessed with this company. Like you said, their quality is top-notch. They pride themselves in that everything from the raw cotton (or wool) spinning, knitting and finishing all happens in England. They ran at a massive loss in 2002, 2003, and 2004. In 2004, they brought in consultants, who told them to outsource or perish. They refused. They cited that outsourcing would only make their clothes 8% cheaper. They changed management. I think they were hit again by the 2008-9 disaster. Not sure if you know much about finance, but in 1985, they were the first company in the world to use a futures contract...and they used it in the way it was meant to be used, to avert risk. They basically had a futures with a cooperative of New Zealand merino wool farmers, and fixed on a price for the following season. They have done this ever since. This way at least, they are not totally at the mercy of the market. Futures have since gone to hell and abused left right and center and partially responsible for disasters in the recent crisis (RyanAir, etc.). Their story is like a one-family struggle to keep traditions and quality alive in the face of monsters like JCrew and GAP.