You are absolutely right. About a year and a half back I was looking for a simple and classic sport watch and had always liked the Explorer I, but it was just a bit too small. I fell in love with the simplicity of the new 39mm version and browsed that site to get more info - I was sorry I did. I almost did not buy the watch because of the brand name and type of buyer that seems to be associated; see the "show me your Rolex with your car/boat/champagne/etc" threads. Thank goodness my Explorer seems to goes unnoticed by almost everyone.