um, no. the diamond grading system is fairly universal. tiffany diamonds do no have a better grading system. as a matter of fact, some would argue that they are more lax with their grading than GIA is. but lest assume for a minute they keep the same standars. if you go to the tiffany site and build an engagement ring, a 2.0 carat round stone will cost you $36,700. they do not disclose the color or clarity on the site except to say that the color of the stone is not worse than an "I" color and that it has good clarity. you can take the average and get the same stone from bluenile for $24,124. and finding a local jeweler that is cheaper than blue nile is easy as pie. also, any decent jeweler will service your stone for life. i exaggerated at 1/3 of the cost, but the difference is in savings could be close to half. basically, dont think for an instant that tiffany gives you a better stone. you are paying for a blue box and a retail experience. there is nothing wrong with that, but know what you are buying. as to the watches, i guess we agree as to where MB lies, just have different feeling on what is important in a watch purchase. nothing wrong with that.