This is definitely true and I think it's a feeling that can be had at almost any level. I know guys that wear their 70's Seikos everyday and are just as happy as those that religiously wear their gold Datejusts. I have a hard time wearing anything except my Rolex because it deployed with me and told me the time back home, which is something inextricably attached to that watch now. There is something about watches, and jewelry for that matter, that fosters a stronger bond than clothing. Watches more so than jewelry because of the reliance of the watch (at least mechanicals) on the user to stay alive and function.