I am no Rolex expert, but for me the new Sub is a wholesale improvement in terms of overall aesthetics, particularly the slightly beefier overall look and the addition of the ceramic bezel. It has moved from a watch that I have always respected but never particularly wanted to own, to one that sits very near the top of the likely next purchase list. Oh, and even if I even if I had the coin to drop on an all-gold version as pictured above, I wouldn't do it. Ever. Nothing screams "I have more dollars than sense!" (among other things) than a showy gold dive watch.