I think Dino has touched on this topic before I did, and he really put into words what I had felt for a while but never could quite crystallise into a coherent opinion. Dealers around Asia Pacific always tell me there is a waiting list for the Nautilus - at Bangkok it was apparently 3.5-4 years. Four years. Think about it. The price on the 2nd hand market accurately reflects this really high demand. But that demand is in a sense "artificial" - in essence they're doing a Hermes or de Beers: strangling supply on purpose to jack the price up and create a sense of exclusivity. I don't agree with it 100%, but on the other hand I can see why the brands do it. Why wouldn't they? You can make a heck of a lot more off a steel watch that objectively doesn't cost much to make, and increase brand prestige at the same time. And unlike de Beers, it's not as if people are digging Nautili (Nautiluses?) out of the ground. IMO a great part of the appeal of the Nautilus is that you want a sporty watch (common) that no one else has (rare). Same for the RO. Yes, you can appreciate the other tangible things about it (finish, design, movement, etc) but if for some reason tomorrow the MSRP on the Nautilus became $2k and Joe Sixpack on Main Street had one too demand would crash through the floor. To cast a cynical eye on it, it's really all about wankery. I just don't feel 100% comfortable that PP is actively encouraging the wanky bit of the equation, but c'est la vie - humans have been wankers for millenia, so I guess the die was cast a long time ago... ...after all, didn't I recently buy a watch with a red dial? I'll admit it, it does make me feel like a special flower. A rather wanky special flower. And gosh darn it, this wankery business does feel good. I can see why everyone does it.