My last post here in TWAT was about my 1960s vintage Valjoux 88 chrono. So yes, I am joking. I was posting from the - rather simplified - point of view of some potential customers for these Rolexes. Rolex has the unique situation of almost being a proprietary eponym synonymous with high-end, expensive luxury watch. For people with no interest in watches and more sense than money, the type of signal owning a Rolex sends is highly desirable. It can be understood by a lot of people in the general public, whereas a Lange or even a Patek doesn't communicate the same thing.