While I understand your functional/design preference...I find it interesting that you use the 3970 as an example of what would meet your criteria in evaluating a watch. Its a fantastic watch, but I think it more likely fullfills criteria that I've discussed (beautifully finished movement, quality, history, tradition, and exclusivity) . There is no proof that a 3970 is any more accurate or reliable than any other Patek, or other brand for that matter...so I can't imagine those factors actually matter or could easily be evaluated in this watch. As for the great technical achievement, is a great achievement but one that has existed for decades (be it from Patek, AP, VC etc). Its design and size are rather traditional (its predecessor looks nearly identical and was made several decades ago), its the recent trend in big watches that has caused manufacturers to "Supersize everything." I agree looks or a design can cause an emotional experience. I guess I would have thought a much more modern, cutting edge watch rather than something quite traditional would be what meets or exceeds most of your requirements (maybe with the exception of appearance). As for you choosing a Grand Seiko if they offered one with the same beautiful case and dial (particularly if it were the same price as a Patek), I'll give you the benefit of the doubt. However, while Grand Seikos are great watches and lots of people say they would buy one over some other more recognized luxury brand, very few people "Put their money where their mouth is" and actually do that. As for you not being swayed at least slightly by Patek's branding, history, tradition, joining a "club", exclusivity, artisanal blood/sweat/tears, etc...if thats true your will power is stronger than most mere mortals. I certainly wasn't saying you have to like or be interested in a quartz...simply according to the factors you stressed, a quartz watch could meet or exceed your requirements.