Dino944
Distinguished Member
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- Dec 24, 2011
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Rolex doesn't actually own their boutiques. It's usually another AD that built out a Rolex exclusive store so Rolex doesn't really retain 100% of the profit.
Yes, you are correct that they have partnership's with some AD's that built out the boutiques (They are opening one in Boston with Long's Jewelers), but it is my understanding they also do own a few themselves.