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Gear is gear. Easy overlap between cars, planes, boats, and watches. All take money as well of course.Back in the late 90's I went out with someone who's uncle owned a car dealership. I can remember going to the dealership and the sales manager had a blue steel and gold Sub Date. The first thing he noticed was my steel Daytona, and he said, "I want one of those so bad...but I have one in steel and gold." Another time I went to a family dinner and my gf's cousin who also worked at the dealership grabbed my wrist and said, "Nice watch!"
Years later I was at an Italian car show. I started chatting with this nice older guy who was parked next to me, who also owned a 328GTS. He was wearing a Patek Perpetual Calendar. Later I found out he was the owner of a Chrysler, Dodge, Jeep dealership.
So I guess car dealership guys are still watch guys.