Evidence proof of duopoly dualityMust we be quite so sensitive? Relative to Rolexes and Pateks, yes the others are undesirable. I don’t think that is even disputable. Hell, even Breguets fall into that category. My AD regularly tries to rope me into buying a Breguet with 30%+ discounts. Compare that to the situation with getting any Rolex or Patek.
This is a dichotomous market. Display cases are filled to the brim with IWCs and JLCs and Zeniths and Tudors. Rolex and Patek cases are completely empty. Dealers try to force the former down your throat in order to have the privilege of buying the latter. You may not personally agree with that dynamic, but it is what it is.
Just look at secondary market prices. With a few specific exceptions, only Pateks and Rolexes are valued significantly above retail (multiples in many cases). Most other Swiss watches struggle to depreciate less than 15-20% after purchase.