Mechanical watches are a boomer hobby, Breguet is the Ur-Boomer brand capturing all the prized values of the boomer generation (longest history of all, most famous name, continuous production of watches, yearly mechanical innovation, hand finishing, refuses to play the marketing and market manipulation games that pushed Patek and Rolex ahead which gives it "authenticity of values" if not of perception, etc.). I mean this piece literally has a guilloched dial and, well, "Breguet hands". But to some extent being Ur-Boomer is a form of being antiboomer in a post modern world dominated by irony, as you can see from how the inspiration for it is presented by the supposed modernist:
