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That's basically what is happening with this Patek AD that is closing it's Boston branch. They said there just isn't a market for new gold Pateks, even in the very wealthy suburban areas where they have other stores in other states. The only requests they are getting for Patek, and it's multiple times a day, are for the steel Nautilus and Aquanaut, which Patek isn't supplying to them. So rather than continuing to take in inventory of gold watches and represent and sell Patek from their other stores they are giving up the brand.
Not that it's in my plans, but of the modern Pateks, the only ones that I would be interested in are the Aquanauts. I personally do not find modern Calatravas particularly compelling, for example. They are clearly fine watches, but frankly, I would prefer an older vintage model that has a more interesting history. That goes for a lot of brands. Vintage dress watches are just more interesting than new dress watches.