Viral
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he might be buying the watch to commemorate the wedding, not necessarily to wear it on the day of with his tux/suit.
Yes, its not a dress watch, but today people often wear sports watches with suits and everything else they own. Not to mention, you are presuming that everyone gets married in a suit rather than something more casual on a beach, or that he has much use for a true dress watch. Even if he is wearing a suit for a wedding, if he doesn't really have much use for a true dress watch in everyday life, then maybe a sports watch is the right choice for him.
he might be buying the watch to commemorate the wedding, not necessarily to wear it on the day of with his tux/suit.