• STYLE. COMMUNITY. GREAT CLOTHING.

    Bored of counting likes on social networks? At Styleforum, you’ll find rousing discussions that go beyond strings of emojis.

    Click Here to join Styleforum's thousands of style enthusiasts today!

Texasmade

Stylish Dinosaur
Joined
Apr 26, 2008
Messages
15,517
Reaction score
16,939
I mean, how many years did the Nautilus or Daytona (especially the now revered Newmans) sit unsold in display cases? Tastes change all the time and especially with the recent trends towards more casual attire and the relatively recent green and blue colorways I can see how the Aquanaut could be more desirable now than it used to be.
Also happened with a lot of other watches like the AP RO and LE Speedmasters. They both only got really popular in late 2017 when the watch craze started taking off.
 

Newcomer

Distinguished Member
Joined
Mar 30, 2009
Messages
8,873
Reaction score
21,274
Nice! Although I’m not sure about the fit of that western…

The brushed bracelet is v good.
 

TheFoo

THE FOO
Dubiously Honored
Joined
Feb 11, 2007
Messages
24,532
Reaction score
6,073
Nice! Although I’m not sure about the fit of that western…

The brushed bracelet is v good.
Ha, just a denim shirt, not western style.

Yes, this watch should have come fully brushed from the factory. It encourages one to wear it more like a trusty tool and less like a precious luxury item.
 

Dino944

Distinguished Member
Joined
Dec 24, 2011
Messages
6,454
Reaction score
5,655
I don’t 100% agree. Yes, watch nerds have long acknowledged the importance of the model, but thinking back to Timezone days in the late 90’s and early 00’s, they also viewed it as an ugly, dated design and considered Genta more of a curious footnote than a celebrated designer. Similar story with the Royal Oak.

It wasn’t until after ~2015 that things shifted decisively the other way.
Back in the early 2000s and for decades prior to that, it was considered by Patek collectors to be an ugly entry level Patek. The same of the Aquanaut when those were released. They came out with an MSRP of about $3,000 less than the Nautilus when they were first released, and they became the uglier entry level Patek.

Things started changing for the Nautilus when the 3712A/1 came out and there were rumors Patek wasn't going to make any more steel watches, which we all know was false. However, that is when people started to view the Nautilus differently and demand increased and speculators jumped on them. Even after finding out the rumor wasn't true people's perception of the Nautilus was dramatically different....although insane pricing on the 5711 and 5712A/1 was a more recent phenomena.
 
Last edited:

Omega Male

Distinguished Member
Joined
May 30, 2013
Messages
8,794
Reaction score
18,728
Table next to us at dinner last night (on the patio) was a fit and well-preserved older couple -- I'd say he was 70ish and she was early 60s. He was wearing a 5711 and she had what looked like a CPCP platinum Ronde de Cartier. I was wearing my Nautilus too and, as we were getting up to leave, he clocked it and we did the bro nod. That's what it's all about right?
 

George Red

Distinguished Member
Joined
Sep 10, 2019
Messages
2,207
Reaction score
7,431
Table next to us at dinner last night (on the patio) was a fit and well-preserved older couple -- I'd say he was 70ish and she was early 60s. He was wearing a 5711 and she had what looked like a CPCP platinum Ronde de Cartier. I was wearing my Nautilus too and, as we were getting up to leave, he clocked it and we did the bro nod. That's what it's all about right?
I mean, I wouldn’t know. I don’t own a 5711, but maybe one day I’ll be that cool.
 

Deeky

Senior Member
Joined
Nov 15, 2018
Messages
249
Reaction score
194
Ive always liked the Aquanaut and detested the Nautilus. Somehow the Naut looks extremely dated to me, and my mental image of its owner tends to be a conservative guy in his 50s to 60s.

The Aquanaut I would happily buy at retail once this craze (if ever) dies down
 

Drek Galloche

Senior Member
Joined
Apr 22, 2021
Messages
292
Reaction score
260
Ive always liked the Aquanaut and detested the Nautilus. Somehow the Naut looks extremely dated to me, and my mental image of its owner tends to be a conservative guy in his 50s to 60s.

The Aquanaut I would happily buy at retail once this craze (if ever) dies down
This craze will be over just in time for your 60th birthday.
 

TheFoo

THE FOO
Dubiously Honored
Joined
Feb 11, 2007
Messages
24,532
Reaction score
6,073
Ive always liked the Aquanaut and detested the Nautilus. Somehow the Naut looks extremely dated to me, and my mental image of its owner tends to be a conservative guy in his 50s to 60s.

The Aquanaut I would happily buy at retail once this craze (if ever) dies down
This craze will be over just in time for your 60th birthday.
I actually dropped by Watches of Switzerland at Hudson Yards yesterday with my family to get out of the heat.

First of all, I am such proud dada. Upon entering the store, my 5-year-old daughter pointed at the Patek and Rolex signs and exclaimed: “They have Patek watches and also Rolex! Let’s look at Patek first!”

There were very few Pateks to look at. Obviously, there were no Nautilus or Aquanaut models, but also nothing else other than a few ladies watches. No Calatravas, no smaller complications (annual calendars, travel time, etc.), nothing. Ninety percent of the display slots were empty. This was true last time I was at Wempe in midtown and the Soho Watches of Switzerland as well. Point is, Pateks in general are running scarce.

The Rolex section was even more ridiculous. All slots were empty except for TWO watches, including a 34mm rose gold Datejust. I don’t remember the other, but it was also a smaller ladies model.

Every other brand’s display area was fully-loaded (e.g. Vacheron, Omega, IWC, JLC, etc.). They had like six Speedmaster moon watches ready for purchase, including a couple of the outgoing version.

In some ways, this is to be expected. Perhaps, the broader watch consumer market is simply catching up to more serious collectors, who began heavily consolidating their collections on Patek and Rolex about ~10 years ago. Before then, it was more common for enthusiasts to dabble across the different makers. These days, it’s Patek, Rolex, independents, or you’re a beginner.

Will this change? For reasons discussed before, Patek and Rolex have unique appeal to collectors. The other brands from Richemont and LVMH tend to feel a lot more anonymous and luxury consumerist oriented. Hard to put a finger on exactly why, but one key element is that their marketing tends to feel a lot more forced and their watches feel a lot more influenced by marketing. In contrast, Patek and Rolex exude somewhat of a “we don’t give a fuck what you want” attitude. This reflects their conservativism and reinforces an aura of permanence.

In short, increasingly few people have concentrated collections of watches from the likes of IWC or JLC or even Lange. People who buy those watches tend to be more casual about collecting or will never buy more than one or two. Anecdotally, most of my friends and co-workers who have nice watches from such brands tend to have only that single watch, aren’t serious enthusiasts, and usually bought it because they saw an ad or think the brand is “cool”.

Given the underlying drivers, the current trend toward market bifurcation may be more secular than cyclical, unfortunately.
 
Last edited:

mebiuspower

Senior Member
Joined
Aug 29, 2013
Messages
492
Reaction score
475
I'm waiting for one of the consumerist oriented brands to create a watch that is also a bitcoin wallet and that displays how many bitcoins are in it.
That's TPG and Kevin O'Leary's special project watch...
 

Styleforum is proudly sponsored by

Featured Sponsor

Favorite Shorts Length

  • Above the knee

  • Knee length

  • Below the knee

  • None of the above

  • Mid-thigh ("short shorts")


Results are only viewable after voting.

Related Threads

Forum statistics

Threads
461,894
Messages
10,022,221
Members
208,500
Latest member
DownUndaBlunda
Top