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cchen

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Can anyone explain the appeal of Hodinkee outside of being just another forum/article site(now grey dealer)? They seem to have or drive hype like its Supreme for adults. I know older forums like TZ are probably dead or are not what they once were, but I honestly don't get Hodinkee outside of they capitalized on social media early on and seemingly garnered a large audience. Genuinely curious as I don't venture out into watch forums much anymore unless a collector friend sends me an article or something.
Love em or hate em, they've grown into the go-to watch resource and one-stop shop with new watches as an AD for several brands, used and vintage buying/selling, accessories, and services like insurance. No one else comes close, and I'd bet they have ambitions to offer all of that globally.
 

Ambulance Chaser

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What's wrong with the wealthy folks on talking watches? I like looking at cool watches, I don't really care who's wearing them. I have no interest in seeing someone like me on talking watches.
Their collections generally are not interesting because they are composed of the "greatest hits." "Here's my Royal Oak, my Nautilus, and my vintage Rolex Daytona."
 

cchen

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Their collections generally are not interesting because they are composed of the "greatest hits." "Here's my Royal Oak, my Nautilus, and my vintage Rolex Daytona."
So what do you wanna see? They're classics for a reason, and it's not just about the watches. Most of the time, there's a story attached that make it more interesting than just a greatest hit.
 

cchen

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I think high production value on their photos/videos sets them apart from other watch sites. To be honest, historically they focused on higher end pieces also (that's changed in the last year or so), which was a draw for me. I didn't really want to have to wade through a dozen articles about micro-brands and Seiko to find something I was interested in. They definitely have become "taste makers" for better or worse (worse, probably). I also think some, not all, of their collaborations have been outstanding and very responsive to what the broad watch collecting enthusiast community wants (no date, smaller size). I have become much less interested in them since they started selling new watches (and now doubly so with their acquisition of C&C), but "back in the day" it was my go to site for watch information.
Agreed. I think something like this is bound to happen when you want to grow the audience and have to go from niche to more mass.
 

Texasmade

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Their collections generally are not interesting because they are composed of the "greatest hits." "Here's my Royal Oak, my Nautilus, and my vintage Rolex Daytona."
I'm slowly lowering my sleeve to cover up my Royal Oak... in my defense though I bought my Royal Oak right before they become really popular and was able to get a 22% discount on mine.
 

-Skyfall-

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I'm slowly lowering my sleeve to cover up my Royal Oak... in my defense though I bought my Royal Oak right before they become really popular and was able to get a 22% discount on mine.
Lol lucky. I’d love to have a royal oak.
 

ronscuba

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Well, it has to be said, any watch that is handy for 1200m+ dives is not an everydayer, particularly if you are in a custom shirt cuff. I know my dress shirts could not contain more than a 11-12mm high wristwatch.
1200 meter dives ? Forget 1200 meters, do people actually dive 10-30m wearing their Rolex ?
 

mak1277

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Their collections generally are not interesting because they are composed of the "greatest hits." "Here's my Royal Oak, my Nautilus, and my vintage Rolex Daytona."
I agree, but the question becomes, what would you want to see instead? Personally, I have almost no interest in seeing a TW full of watches I could buy myself. I want to see unique, high end stuff, not pedestrian watches that "anyone" could buy. Nor do I want to see a bunch of vintage junk. That stuff just doesn't interest me.
 

Viral

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Pras has a dope collection...........loved his TW episodes
 

Dino944

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I was thinking the same thing. Don‘t get me wrong - I love the SD and have an older one myself, but it seems that most people go for a Sub / GMT / Daytona first.
Even historically when the SD was 40mm. its additional thickness and cost over a Sub Date always resulted in a stronger demand for Subs (or GMTs), and that was when the price difference in the 90's was only $300 more. Demand for Subs has continued to be stronger than for modern SDs particularly as diameter and price increased significantly. The SD is a great watch, but not everyone can wear a 43mm watch and not everyone wants to spend what it costs for additional water resistance, since it probably won't see anything deeper than a swimming pool.
 

Dino944

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So what do you wanna see? They're classics for a reason, and it's not just about the watches. Most of the time, there's a story attached that make it more interesting than just a greatest hit.
I agree, I really like to hear the background stories about the watches. I've seen classics, and I've grand complications and watches from independents in person. Seeing them in a video certainly isn't going to be better than having seen them in person - so it's really only interesting to me if the owner shares an interesting story as to why he bought it, what it means to him, or if he has an amusing story about how he acquired it if it is difficult to get.


I'm slowly lowering my sleeve to cover up my Royal Oak... in my defense though I bought my Royal Oak right before they become really popular and was able to get a 22% discount on mine.
Love mine, don't care if they are popular or not. Bought my Jumbo with a 15% discount. Then again, when I went to Vegas a year or two later, and one could also still walk into any of the Patek ADs there and walk out with any model of Nautilus.
 

Phileas Fogg

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Can anyone explain the appeal of Hodinkee outside of being just another forum/article site(now grey dealer)? They seem to have or drive hype like its Supreme for adults. I know older forums like TZ are probably dead or are not what they once were, but I honestly don't get Hodinkee outside of they capitalized on social media early on and seemingly garnered a large audience. Genuinely curious as I don't venture out into watch forums much anymore unless a collector friend sends me an article or something.
I think the trick with HODINKEE is to view them first and foremost as an e-commerce site. An e-commerce site that occasionally posts an interesting article.

To the extent that there is a “community” there doesn’t seem to be much diversity of opinion so really no reason to engage.

So if I’m looking for a useless $4000 Leica that will double as an invitation to get mugged and beaten, I know where to go.
 

pmeis

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I agree, but the question becomes, what would you want to see instead? Personally, I have almost no interest in seeing a TW full of watches I could buy myself. I want to see unique, high end stuff, not pedestrian watches that "anyone" could buy. Nor do I want to see a bunch of vintage junk. That stuff just doesn't interest me.
I'm more interested in people's thought patterns on things. If I want to see pics of pretty independent brand watches, there are plenty of sources online for that. I'm most interested in people who collect with intention, who can explain with reason why they've gone after something (assuming its something other than just because they knew it was a cool piece to have), even if it's some more pedestrian pieces.
 

Ambulance Chaser

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I'm more interested in people's thought patterns on things. If I want to see pics of pretty independent brand watches, there are plenty of sources online for that. I'm most interested in people who collect with intention, who can explain with reason why they've gone after something (assuming its something other than just because they knew it was a cool piece to have), even if it's some more pedestrian pieces.
This is my view exactly. One of my favorite TW episodes features now-retired baseball player Howie Kendrick, whose collection is composed of modern and vintage, heavy hitters and more pedestrian watches, all of which support his interest in tool watches.
 

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