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bdavro23

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It's probably because the ADs I went to were located in smaller markets, probably.

I'd assume that there is a lot higher demand in large American cities than in small Canadian ones.

Rolex is smart for creating this artificial scarcity, though. I mean, it would be just as easy for them to just MTO, or MTO with a bit of shortage, as to tell retailers "You get what you get, and you bloody well better not get upset." From a marketing perspective, it's genius, but it would not be actually that hard to shift their volume from a less desirable model to the stainless steel models, which are frankly, probably easier to make as well as considerably cheaper. Gold is selling about somewhere around $1450/ounce right now, which is orders of magnitude higher than steel, at any grade.

So while I think that the "race for Rolex" is a bit silly, I do admire Rolex's hustle.
I was recently the guest of Rolex at a tennis tournament ( I should note that I am no high roller and it was due to my friendship with the owner of a jewelry store) where I had a lengthy and surprisingly open conversation with a Rolex executive from Geneve. He said they do an immense amount of market research and that they arent producing that many fewer steel sports watches than they can sell. By far their biggest seller is the 36mm Date Just, and it isnt even close. How much impact scarcity has on those numbers I wouldnt know.

He also said that engineering scarcity would be very difficult to manage. Produce a little too much and there is discounting, not enough and you run the risk of buyers moving on to other brands. From his point of view, they are close to getting it right, though dealers getting told what their allocations will be without much input is a process they are still working on.

Perhaps the most interesting thing he said was that they pay their ambassadors much less than most other companies. Peanuts in comparison, really. In most cases, becoming a Rolex ambassador raises the profile of the person enough that they earn more from their other sponsors. Pretty interesting conversation
 

LA Guy

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I was recently the guest of Rolex at a tennis tournament ( I should note that I am no high roller and it was due to my friendship with the owner of a jewelry store) where I had a lengthy and surprisingly open conversation with a Rolex executive from Geneve. He said they do an immense amount of market research and that they arent producing that many fewer steel sports watches than they can sell. By far their biggest seller is the 36mm Date Just, and it isnt even close. How much impact scarcity has on those numbers I wouldnt know.

He also said that engineering scarcity would be very difficult to manage. Produce a little too much and there is discounting, not enough and you run the risk of buyers moving on to other brands. From his point of view, they are close to getting it right, though dealers getting told what their allocations will be without much input is a process they are still working on.

Perhaps the most interesting thing he said was that they pay their ambassadors much less than most other companies. Peanuts in comparison, really. In most cases, becoming a Rolex ambassador raises the profile of the person enough that they earn more from their other sponsors. Pretty interesting conversation
The Datejust is a handsome watch I'm considering one myself, and the MSRP is actually slightly higher than that of the Explorer, I think, right?

Honestly, I liked the equivalent datejust with the smooth bezel more than I did the Explorer, on the wrist. I do wonder what the effect of scarcity is on the market, and I would put a Benjamin on the line that it matters a little more or a little less depending on the ratio of types of customers - my wife, for example, when asked, likes the Datejust and Day-Dates considerably more than she does the Explorer, GMT, or subs. She doesn't love the bezels of the sports models.

I can imagine that if there are a lot of "one watch" people rewarding themselves or a loved one or an employee, and who aren't obsessively searching for difficult to find references (raises hand as guilty as charged) that the Datejust ticks off a lot more boxes for that customer than the sports models.
 

chocomallo

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Does anyone here have experience with Timepeaks? As far as I can tell, it is similar to Watchrecon, but focused on the Japanese market, aggregating listings from various auction websites. I found good reviews on Google, but if anyone has positive experience using them, it would be nice to hear.
I have found that the prices on Timepeaks are higher than those provided directly by the various sites. Plus I believe you pay 3% on top of that. So if you can purchase directly from the site it would be better. Timepeaks usually provides a link to the actual website.
 

Dino944

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I thought the only Rolex sports models difficult to find at an AD were the Daytona and the models with a nickname (e.g., Hulk, Batman, Pepsi).
Basically all steel sports models have become much more difficult to find in the States. It used to amaze me when I would hear of waiting lists for GMTs and Submariners in the UK 15 years ago. But now its similar here. Pieces trickle into dealers, some have waiting list for models that dealers used to have one in the showcase and 2 in their backstock/vaults.

Most ADs will not have a steel Rolex in their display cases. Whether they have any at all is an open question. Rolex is allocating watches to dealers, dealers are not able to order what they need or want. They get what Rolex gives 'em.
Well, in a sense in the US dealers could place orders years ago, but it was still subject to what Rolex wanted to give dealers. 5 years ago or more, dealers could order a GMT or Sub if they didn't have it in stock, and most could get one within about 8 weeks. However, a friend who worked for an AD in the early 2000s said, if Rolex was happy with an AD they would reward them with a few extra easy to sell watches like steel Subs and Daytonas. If an ADs numbers weren't good, Rolex would punish them by sending them fewer Subs and Daytonas and would instead send them a bunch of harder to sell pieces, Cellini pieces and watches with gem stones.
 

Thin White Duke

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I've been enamored of this watch since it was announced. I looked at the basic model a few months ago, in London, and it impressed me. Decent price, nice looks, and a concept that appealed to me (clean oceans, etc.). I saw Hodinkee announced that they had it in the web shop and when I looked there was just one left. So I bought it. The image is from Hodinkee.
That’s a good looking watch there Andy. I think those Oris divers are great value for money and kinda underrated in the watch world. My mate has a pretty impressive stable of watches and wears an Oris diver much more than his others (including Sub, Speedy etc.)
Someone posted a black dial Oris here recently which looked nice but I didn’t like the exposed crown. Your blue one looks more interesting and I prefer a diver to have crown guards - even subtle ones like here!
 

smittycl

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Basically all steel sports models have become much more difficult to find in the States. It used to amaze me when I would hear of waiting lists for GMTs and Submariners in the UK 15 years ago. But now its similar here. Pieces trickle into dealers, some have waiting list for models that dealers used to have one in the showcase and 2 in their backstock/vaults.



Well, in a sense in the US dealers could place orders years ago, but it was still subject to what Rolex wanted to give dealers. 5 years ago or more, dealers could order a GMT or Sub if they didn't have it in stock, and most could get one within about 8 weeks. However, a friend who worked for an AD in the early 2000s said, if Rolex was happy with an AD they would reward them with a few extra easy to sell watches like steel Subs and Daytonas. If an ADs numbers weren't good, Rolex would punish them by sending them fewer Subs and Daytonas and would instead send them a bunch of harder to sell pieces, Cellini pieces and watches with gem stones.
I was living in Germany in 2000 and tried to get a steel Submariner. Rolex had recently cancelled the sweetheart deal it had with the military PX system. I went to Wempe and was told there was a two-year waitlist. Ended up in London on business later that year and stumbled on one there.
 

Dino944

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I was living in Germany in 2000 and tried to get a steel Submariner. Rolex had recently cancelled the sweetheart deal it had with the military PX system. I went to Wempe and was told there was a two-year waitlist. Ended up in London on business later that year and stumbled on one there.
I was in the South of France in 2001. It was my first time in Europe and I was surprised that when I visited Rolex ADs, only one of them had 1 steel sport model Rolex in stock. They said it was very difficult to get the sport models in steel. Back in those days, in the US, you could pretty much walk into any US AD and walk out with any steel sport model except for a steel Daytona. Often times the AD had one of everything in the show case (except steel Daytonas) and they had spare GMTs, Subs, Explorers, Explorer IIs in their vaults. If the dealer you wanted to purchase one didn't have it in stock they could order it and have one for you (except steel Daytonas) within 8 weeks. Plus, back then you could get a discount on steel Rolex's of 10-15% off at ADs (again except on steel Daytonas). Oh how times have changed!
 

CBrown85

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For @DavidLane :

Omega 105.005 on fob. I tried to capture the warmth of the even patina as well as possible:
View attachment 1229285
That’s so beautiful. I’d totally wear that.

Are you from Vancouver? I don’t think I’ve been into a nice watch shop here in my entire life but I imagine getting a hard-to-find model difficult here. We have a lot of wealthy people.
 

Ebitdaddy

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That’s so beautiful. I’d totally wear that.

Are you from Vancouver? I don’t think I’ve been into a nice watch shop here in my entire life but I imagine getting a hard-to-find model difficult here. We have a lot of wealthy people.
There are tons of boutiques and ADs in Vancouver and nice watches floating around...
 

LA Guy

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That’s so beautiful. I’d totally wear that.

Are you from Vancouver? I don’t think I’ve been into a nice watch shop here in my entire life but I imagine getting a hard-to-find model difficult here. We have a lot of wealthy people.
I live in Moscow ID,. but visit Vancouver (my brother teaches at UBC) and Victoria, which is frankly more my speed. There is an AD there who has shown me some SS sports models. It's a nice trip, if you want to go. A half decent selection of vintage and used watches at Francis Jewelers as well, though the prices are frankly a bit high, a block away from the Magnolia hotel. If you ever need a respite from Vancouver's huslte and bustle, consider staying there. The restaurant, The Courtney Room, is also quite nice, and while not cheap. is really reasonable compaired to restaurants of similar levels in larger cities.
 

CBrown85

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I live in Moscow ID,. but visit Vancouver (my brother teaches at UBC) and Victoria, which is frankly more my speed. There is an AD there who has shown me some SS sports models. It's a nice trip, if you want to go. A half decent selection of vintage and used watches at Francis Jewelers as well, though the prices are frankly a bit high, a block away from the Magnolia hotel. If you ever need a respite from Vancouver's huslte and bustle, consider staying there. The restaurant, The Courtney Room, is also quite nice, and while not cheap. is really reasonable compaired to restaurants of similar levels in larger cities.
I’ve done Happy Hour there and it was excellent. Just about to come off of a month of wine tasting the Okanagan though, so more trips will have to wait.
 

CBrown85

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Let's get fubar at botanist & nerd out on watches gents.
I’ve never heard of them, but the menu and wine list look awesome. People like to shit on us for being a no-fun city, but dammit if we don’t have a million awesome restaurants.
 

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