What Les is trying to say about the fabric is that "Unbranded" and "Naked&Famous" use the same exact denim. Unbranded is equivalent to Naked&Famous. Why? Because Unbranded was set up by the makers of Naked&Famous. Brandon Svarc of Naked and Famous says: No ad campaigns, advertisements, celebrities, no name brands, plain leather patches, and manufacturing in China make these jeans affordable at a $80 price range compared to Naked&Famous jeans that costs 2x as much. The makers of The Unbranded brand had the right mindset. High equality denim costs hundreds, which many people can not afford or do not want to spend. Unbranded makes it affordable for people who want to start wearing raw denim as well as make it more affordable to youngsters. Honestly, I feel that Unbranded jeans (along with Nudies) have attracted ignorant, arrogant people would just want to get in on the hype. Wear any of the discussed jeans like any other jeans you've had before selvedge/raw. You wear your jeans, and I'll wear mine. Get off my jeans about it, and quit bragging about your new "raw jeans". Can we get a rep in here to clear things up once and for all?