From the Donn Mason website: "Our packaging says it all. All of our basic knit undergarments are neatly packed into a box that replicates a book. The books can be displayed in a manner that imitates an old library or study. We decided to pay homage to books, because books are what started it all, books were the way that we used to learn, and escape everyday worries, and entertain, and now…Well there quickly becoming obsolete. Feel the warm vibe that is Donn Mason, close your eyes, and reminisce about the way things used to be."