• STYLE. COMMUNITY. GREAT CLOTHING.

    Bored of counting likes on social networks? At Styleforum, you’ll find rousing discussions that go beyond strings of emojis.

    Click Here to join Styleforum's thousands of style enthusiasts today!

THE STYLEFORUM X ARCHIBALD CHRISTMAS GIFT GMTO

ArchibaldLondon

Well-Known Member
Affiliate Vendor
Joined
Jul 29, 2019
Messages
55
Reaction score
146
Hi SF community,

We’re back with a new project we’re excited to share: KW-01 - The Perfect Scarf.

We started our co-creation with the SF-01 sneakers, then hand-welted shoes, and now we’re broadening our scope. Designed by the community, woven or knitted in Italy or Scotland (depending on what the unanimous vote is), available in a range of colours and materials. We’ve chosen scarves as a flexible choice, applicable to anyone in your life, a singularly adaptable item, a luxury that is neither under or overwhelming, a utility that can also be an accessory.

We’ve dropped in early to solve an inevitable problem, tackling the Christmas gifting situation, well ahead of time. Holidays can be a lot of different things, but Christmas ones are unique. Expensive, stressful -- with your participation expected… And no, at Archibald we aren’t a bunch of Grinches, just the opposite, in fact. Which is why we’re crafting the Archibald x SF Christmas Special, giving you a chance to purchase for a loved one (or even for yourself), the perfect gift, so far in advance, by the time the season comes round, there’s no panic, no problem -- for the trickiest person in your life (or a touch of self-care to pre-empt the self-neglect) the subject is settled.

How it works:
  1. Fill in our short survey (https://www.archibaldlondon.com/survey/styleforum-x-archibald/the-archibald-ultimate-scarf) to share your thoughts on all aspects of the scarf- material, design, fringes- you name it.
  2. We’ll then share the results in the forum for open discussion and feedback, which we’ll also take into account as part of the research and design phase.
  3. Our trusted craftsmen in Italy/Scotland will create 3-5 samples which we’ll share on the forum through photos and videos for any final thoughts and feedback.
  4. Pre-orders will open up for all sample designs, and we’ll take it from there.
The scarves will be available at Naked with a small margin added for unforeseen costs (we are learning).

For you: Holiday gifting (or self-gifting) sorted at an unbeatable value. The offer will be exclusively available to the SF community and maybe (just maybe) our registered user base on Archibald. Though it is an SF item so I think we want to keep this exclusive.

For us: You will be gifting an item with our name on it to yourself and many people so we are seeing this as an incredible opportunity to get more people to understand just what we do.

Best,

Rohan and the team at Archibald
 

tropics

Distinguished Member
Joined
Mar 22, 2009
Messages
1,416
Reaction score
399
I tried to start the survey and it gave me an error for my (valid) email address. Possibly because I am already subscribed to the mail list?
 

Cheshire symposium

Well-Known Member
Joined
May 4, 2019
Messages
73
Reaction score
76
This article gives an interesting background to the incredible Scottish luxury knitwear industry and the many fine brands out there that make high quality scarves.


If we can get close to a Begg & Co scarf, we will have done very well indeed.
 

OrlandoMo

Senior Member
Affiliate Vendor
Joined
Aug 2, 2019
Messages
411
Reaction score
571
This article gives an interesting background to the incredible Scottish luxury knitwear industry and the many fine brands out there that make high quality scarves.


If we can get close to a Begg & Co scarf, we will have done very well indeed.
very interesting, always a fan of @dieworkwear. For the KW-01, would you prefer it to be made in Scotland or Italy? We produce a lot in Hawick but we could even start looking into some producers in Selkirk...
 

Cheshire symposium

Well-Known Member
Joined
May 4, 2019
Messages
73
Reaction score
76
very interesting, always a fan of @dieworkwear. For the KW-01, would you prefer it to be made in Scotland or Italy? We produce a lot in Hawick but we could even start looking into some producers in Selkirk...
I am less concerned with the location of the producer (Scotland vs Italy), both could offer good options. The other keys are the composition (cashmere, lambswool, etc.), quality of the material used, weight (I presume this is a winter scarf), and shape/style/colour.
The difficulty you are going to face is the market is over saturated with so called luxury scarves. It’s very difficult to differentiate between an amazing scarf and something average unless you physically handle the product. For example, people scoff at paying £300+ for a Begg scarf until they handle one in person and feel the quality of material and construction.
 

OrlandoMo

Senior Member
Affiliate Vendor
Joined
Aug 2, 2019
Messages
411
Reaction score
571
I am less concerned with the location of the producer (Scotland vs Italy), both could offer good options. The other keys are the composition (cashmere, lambswool, etc.), quality of the material used, weight (I presume this is a winter scarf), and shape/style/colour.
The difficulty you are going to face is the market is over saturated with so called luxury scarves. It’s very difficult to differentiate between an amazing scarf and something average unless you physically handle the product. For example, people scoff at paying £300+ for a Begg scarf until they handle one in person and feel the quality of material and construction.
Exactly what we are trying to achieve with this, getting more people to understand what we do by delivering the best quality scarves.

Our issue is that we only sell online and some products (e.g. scarves, sneakers) need to be "touched" to really be understood.
 

Cheshire symposium

Well-Known Member
Joined
May 4, 2019
Messages
73
Reaction score
76
Exactly what we are trying to achieve with this, getting more people to understand what we do by delivering the best quality scarves.

Our issue is that we only sell online and some products (e.g. scarves, sneakers) need to be "touched" to really be understood.
Its tough. However, you have got a tremendous brand; built from a very strong set of fundamental values (integrity, honesty, transparency, pursuit of quality etc). Align that with your disruptive business model; I think you guys are going places.
 

Daniel Hakimi

Senior Member
Joined
Mar 10, 2018
Messages
166
Reaction score
134
Longevity is an important factor. If I'm getting a scarf I love... Pure cashmere has a tendency to be delicate and pill a little too fast. I'm not super familiar with angora or mohair, but whatever blend you end up with... Longevity. Yeah.
 

ArchibaldLondon

Well-Known Member
Affiliate Vendor
Joined
Jul 29, 2019
Messages
55
Reaction score
146
And… the results are in!

Thank you all for participating in the survey, we can’t wait to hear your thoughts and feedback as we enter phase 2. We see this as an iterative process, so contributions to the survey are still welcome and will supplement general discussion.

Without further ado, attached you can find the outcome of the survey, basically what will be made into samples by our craftsmen in Scotland. We encourage discussion at this point- once again this is a complete collaboration, so if you think it would be interesting to go a different way or deviate from the original plan we are very open to new ideas!

So far, the results show interest in a wide and long scarf (between 180/190x50/70cm), 100% cashmere (we’ll use the best Grade A Mongolian Cashmere), woven, with ripple finish and medium/heavy weight. Most of you use the scarf for warmth but some also for style. Most favorite knot: the parisian.

Thrilled to see what our craftsmen will come up with!
 

Attachments

OrlandoMo

Senior Member
Affiliate Vendor
Joined
Aug 2, 2019
Messages
411
Reaction score
571
Longevity is an important factor. If I'm getting a scarf I love... Pure cashmere has a tendency to be delicate and pill a little too fast. I'm not super familiar with angora or mohair, but whatever blend you end up with... Longevity. Yeah.
we were thinking about a 2ply cashmere maybe, better longevity. Woven in Scotland. I've been talking to a couple of mills last week, they're all very interesting
 

OrlandoMo

Senior Member
Affiliate Vendor
Joined
Aug 2, 2019
Messages
411
Reaction score
571
This article gives an interesting background to the incredible Scottish luxury knitwear industry and the many fine brands out there that make high quality scarves.


If we can get close to a Begg & Co scarf, we will have done very well indeed.
@dieworkwear I basically contacted everyone from this article
 

micollins

Member
Joined
Sep 15, 2020
Messages
10
Reaction score
3
ok my bad I got them...

Full cashmere and woven go well together. Why Scotland and not England for production?
 

Styleforum is proudly sponsored by

Featured Sponsor

How did Covid-19 impact your personal style?

  • My style hasn't changed at all.

  • My wardrobe hasn't changed but I am wearing casual clothes more often.

  • I invested in new good quality leisure and casual clothes.

  • I invested in new sartorial clothes taking advantage of the sales.

  • I purged my closet during quarantine and I have nothing left to wear.


Results are only viewable after voting.

Related Threads

Forum statistics

Threads
445,053
Messages
9,620,131
Members
201,078
Latest member
erlenee116
Top