I read that book expecting an account of regular guys getting with women, but it was nothing more than an account of some dorks lying to chicks. To say it's well founded in evolutionary psychology is quite a stretch. That stuff is no better than the numbers game. Approach enough chicks at a bar and you'll eventually hook up with a chick who is horny enough. Maybe it works for some dudes but I don't see why anyone would learn tons of techniques to impress women. All a guy has to do is stop being a pussy and go talk to them.