whnay - are you sure? If these prices are true, then London is considerably cheaper than Naples (which is very odd). I was quoted a starting price in Naples of 4,200 euros. 2,800 GBP is approx. 3,500 euros. They don't chang eprices constantly to reflect the two currencies. In early '06, when the London store opened, they made the prices equal. They have not changed them since.