Well, FWIW, this is consistent with the long-tail theory: the internet has enabled entrepreneurs to market to small, but global, consumer niches.. Only read the first few posts: This is a great TED video that i think identifies with this point. http://www.ted.com/talks/lang/eng/se...s_we_lead.html Seth Godin suggests that instead of mass-marketing, you take a niche product and you take it to where the people who are interested in it congregate (where they form tribes). The internet subverts geographic constraints in this case. What this thread suggests about clothing v. forums i've been doing for the last 10 years with niche market automotive parts. It's an incredible business model that can be fantastically passive.