That's a tough question for me as a consumer. I don't mind wearing dress shirts, trousers, sport coats, dress shoes or suits a few times a week. I like it to the point that I've embraced it, spending both time and money on how to better my understanding and appreciation of what I wear. As a consumer, I welcome enterpreneurs that take the chance to spend the time and build their businesses to supply a small niche that otherwise would have less to go to. I would be wary though, when someone passionate about what they do loses that and just sees us as profits and margins. Comformity wise, I think it is a big problem when the masses all mob together. Someone bigger will look over here and want to make a profit, someone else bigger than them will look over here and want to make a profit; a vicious cycle that will end up with Wal-Mart's selling suits in mass? What bothers me is that we take a serious look at a specific clothing tradition, something that requires skill and appreciation, and we give this to everyone who more than likely will not understand, the fat guy in the suit too small and sleeves too long, and it would be a mockery to what we do here. What is the use of clothing comformity if the current "normal" are pants too big, underwear showing, and shirts large enough to fit the morbidly obeses? Doesn't look good for us.