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the PERFECT online MTM business

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What would the perfect online MTM business look like to you in terms of: i) product offerings, ii) measurement process, iii) guarantee iv) service v) fabric offerings etc and are there already existing examples of what you would consider as best-in-class?

Feel free to brainstorm and think out loud. There are so many out there and I haven't been able to say "this is perfect" to any...
 

DHV

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I wouldn't buy MTM online, having an experienced tailor measure you will give better results than trying to measure yourself (or getting your wife/mom/friend/roommate to measure you), not to mention you can't touch or feel the fabrics.

Unless you are willing to go through multiple orders with trial&error regarding sizing..
 

Fred H.

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I think these guys may be onto something: J. Hilburn According to TechCrunch they've raised $7.25 million to date. There's a video embedded in the TechCrunch story that's worth watching.
 

dastig

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I run a MTM shirt business that serves the Cincinnati and surrounding areas. Onlline MTM would be very difficult, since you have to be well trained to measure someone, let alone yourself.

www.romualdomtm.blogspot.com
 

Not Ed Harris

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Originally Posted by Fred H.
I think these guys may be onto something:

J. Hilburn

According to TechCrunch they've raised $7.25 million to date.

There's a video embedded in the TechCrunch story that's worth watching.


That's MTM shirts though. People are willing to give shirts a few attempts, tweaking the fit to get it right. Even if it's a little off it doesn't necessarily matter so much. Suits are more of an investment for the buyer, so they expect a result the first time.

What J. Hilburn do have is a large network of "style advisors" to take the measurements and that's what a good MTM business needs. People on the ground to measure clients in person in a consistent manner. Once you start relying on customers putting in their own measurements, things get out of the tailors hands and this will compromise the end product. You'd have to have your prices pretty low for me to consider going for a MTM suit otherwise.

There's also the opportunity for clients to look over the fabrics, give them a feel and actually discuss details of the product with someone who (hopefully) knows what they're talking about.
 

TheWraith

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Pernac Paris here in Australia have a similar setup. In every state capital city, they have someone who can measure you for their online MTM service (shirts and suits). They have a head office in Melbourne, too.
 

PorterInjax

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Anyone have experience with J. Hilburn? Never heard of them before
 

Kent Wang

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Originally Posted by TheWraith
Pernac Paris here in Australia have a similar setup. In every state capital city, they have someone who can measure you for their online MTM service (shirts and suits). They have a head office in Melbourne, too.
Do you buy from them?
 

TheWraith

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I have not yet, but I have spoken at length with the Australian manager. I can't comment on the quality of their items firsthand, but they do offer a measuring service across Australia, so you don't have to measure yourself as you do with many other online MTM outfits.
 

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