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The Old A|X

GiltEdge

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I was wondering...does anyone know what A|X was like back the early 90s when it started. Was it as bad as today? Did they make full collections. Just curious

Thanks guys!
 

acidboy

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The A/X concept from the beginning up till now has been the same.
 

GiltEdge

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Oh, I thought maybe when it started it was a bit better, do to the fact Armani was mostly all high end at that point.
 

rach2jlc

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^IIRC, A/X was started as a license deal simply to get at a customer who'd never/could never buy regular Armani but wanted the name. I seem to remember reading once that it actually was started as an Asian license and then moved into the US market... but I can't remember for sure.

IN any case, it makes Armani a lot of $$$ while managing not to dilute his brand image. I'm not exactly sure how he can do what others couldn't (Ferre's short-lived GIeffeffe line, Versace V2, etc.) but somehow he manages to keep laughing all the way to the bank.
 

fuji

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As far as I can remember Armani Exchange was always crap. I don't expect it to change any time soon.
 

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