A seller will strive to have have 500-1000+ items before they start rotating their inventory and selling about 5-10% of it per month equates to about $5000-$6000 or more in profit per month depending on their markups. Resellers buy RRL for 80-90% off MSRP. Every item you sell can pay for 5-10 new items and the inventory grows until you are comfortable selling enough to keep yourself busy while having a reserve that will keep you occupied for years in case RRL stops discounting. Lowering prices will boost sales but also WILL exceed your resources for shipping in a timely manner, finding time to make new listings, manpower required to scour the country for new stock and other factors like opening multiple accounts and staying under a certain number of sales to avoid proposed IRS reporting requirements. International customers are happy to pay MSRP because where they live this stuff goes for 2-3x MSRP. Selling for 20-30% off MSRP is still a bargain for anywhere outside the USA and recently ebay released data showing some obscene amount of traffic comes from overseas. Regardless if a seller is doubling or quadrupling their $$$ or if some other shady guy is selling stuff and thrilled to make just enough money to buy his booze and cigs. Sellers don't care about what other people are doing, in fact they wait for the desperate resellers to purge so they can be left alone with exclusive deadstock. And the people on this forum do not make a good indicator of RRL's target demographic, who sent poor ol' jimmyfingers so much money they got him suspended from paypal so you cheap bastards can jump on an employee discount because you refuse to pay MSRP or can't afford it. You can't really blame paypal either, I mean, this guy went from have a big $0 to suddenly receiving thousands of dollars in "gift" money. What did you expect them to do? They have billion dollars invested into fraud detection I could have seen this coming a mile away and have warned him this would happen in one of my previous posts. Now that the outlets are not getting RRL sellers who still have a stash are milking it for every cent and if they sit on it for years, it doesn't really matter, since RRL isn't fashion forward in the first place (wool cardigans, straight leg blue jeans and selvedge chambrays aren't going to become outdated) this stuff costs virtually nothing to float, not to mention it's a good investment, since money isn't safe anywhere... investing in clothing/textiles is a good idea. RRL is going downhill in quality, shirts that are no longer selvedge, jeans made of cheaper American denim, higher price points, etc older stock will become more valuable over time to adjust for inflation, will become harder to find and more sought after. Also feedback is not a good indicator of what someone is actually selling. If someone has X fb per month you can expect their sales to be about 2 or 3x their feedback, since buyers are not particularly fond of leaving fb after they get what they want.