- Aug 23, 2008
- Reaction score
Country of origin also often leads the customer to "accept and justify" a higher price when he is in the buying process. Message is : Yes, it's pricy but - or because - it's made in France, italy or USA. Quality and fabric are similar between a PL shirt made in Turkey and a PL shirt made in Italy, but for some customers, high price is harder to justify for a made in Turkey shirt (with reason or not, it's often a matter of representations), so, they pass.