- Mar 25, 2015
- Reaction score
And the only part I don't like is the tightening of promos and sales lol. Otherwise I'm happy they're working to keep it alive. Especially in these crazy retail times.Double RL has made a few smart decisions over the past several years to keep the brand relevant:
I suspect these changes, along with others, have allowed the brand to continue churning out paint-splattered, dirty clothes for us.
- Closed a number of their stores
- Dramatically scaled back their inventory production, resulting in more people -- because of increased interest in the brand -- chasing fewer goods. Toss in resellers trying to capitalize on this and, well, you understand.
- Established a physical presence in new markets via independent boutiques, which limits their financial risks while also affording the brand more exposure. For example, Indigo & Cotton in Charleston, SC, Milworks in Milwaukee, WI, and Blue Owl in Seattle, WA, all carry the brand now, albeit to varying degrees. These erstwhile untapped markets are now places for people to check out the brand in person without having to order online or from a Double RL store.
- Discontinued some and tightened up other promotional offerings and sales.