pearls_before_swine
Well-Known Member
- Joined
- Oct 11, 2020
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- 55
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I think it's important to understand that the purpose of runways shows is not in any way similar to, say, a lookbook or a campaign, much less in-store merchandising. I.e. runways aren't meant for the people who wear the clothes*. They're for the people who buy them wholesale and/or who write about them. And in order to be successful in this area you need to give people novelty. Tasteful fits might sell to the man in the street, but they don't garner press inches.
If you need confirmation of this, take a look at someone like Craig Green. Most of his runway looks would be unwearable by anyone, ever. But the items you'll find by Green on the racks are mostly pretty pedestrian pieces of workwear.
*Who knows though, this may change now that they aren't actually runways shows at all, but videos that can be watched by everyone.
the other side of this is Dries VN who will only design clothes to be worn & these are the exact clothes that are shown on the runway - part of the reasons I really appreciate him
but yeah - as much as I respect MMM & have some of their **** which I think is dope, a lot of the other stuff is unwearable (although I do admire it as art!)