- Dec 20, 2004
- Reaction score
Céline is a girl name while Chanel (Chasnel in reality) is a surname. He first name was Gabrielle which happens to be the female version of a boy's name (written differently but pronounced the same) and somewhat uncommon as a girl name right now.I wonder if Saint Laurent is also getting hit, then it would help clue us in to how Hedi's style overall is not being well received with their customers. If customers were selectively buying Saint Laurent over Celine, then it would mean they specifically do not like Hedi's Celine aesthetic or Celine as a brand. Which would then lead to the answer to why Hedi is not motivated to create his own brand. Hedi acknowledges that commercial success is usually only possible when he is attached to an already established brand. In addition to a softer more androgynous style pushed at Celine compared to Saint Laurent, the name of the brand Celine is quite feminine. Celine, as a name, is a lot more ubiquitous as a girl's name and I suspect many men won't relate it to being a luxurious sexy fashion brand. For superficial people, "I'm wearing Celine" just doesn't have the same feeling as "I'm wearing Saint Laurent" or "I'm wearing Dior" to them. I'm almost 100% sure there wouldn't be this problem with Chanel. For most people, the first thing that comes to mind when you hear Chanel is the fashion brand. It is incredible tacky and trashy to name your daughter Chanel...but this is not true for Celine. LOL imagine if Hedi was at Chloé... I think removing the accent is absolutely vital. CÉLINE looks even more feminine than CELINE.
I have learned that a little friction helps to incentivize some passion and elevate the quality of discussion. I've learned interesting info from Deonfate, so I look forward to his replies. It helps me better contextualize Hedi's work and allows me to better understand why I like what I like from Hedi.
As for Céline it doesn't seem to be doing very well (pandemic put aside) because three times might not be the charm when repeating the same aesthetic with slight variations. I was already tired of Hedi at SL but keep checking what he's doing from time to time because I used to love DH, wish he'd let go of boyish rocker style and explored something else but hey, whatever.