Jbravo
Distinguished Member
- Joined
- Dec 20, 2011
- Messages
- 1,323
- Reaction score
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Stop thinking of Augusta as if it were a highly commoditized good with many alternatives. It's a luxury good that adheres to a very specific market which happens to consist of wealthy individuals. People with high levels of disposal income do not care if the good costs 1.2k or 2.4k. If they buy it, that's what the good is worth. It may not be the price YOU'RE willing to pay, but worth is not determined until a buyer and a seller mutually agree on a price. Doesn't matter if YOU don't think it's worth it as long as there's someone else who does. If there is a buyer who is willing pay a 200 dollar increase every year for the aesthetic, Simone has every right as the seller to price it that way. If it's rare, people will pay more for it.
Are you sure you're talking about Augustas? And not about Hermes, Louis Vuitton, etc and their clientele? Or you equate one with the other(s)? In this case you completely miss philosophy behind the artisan brands.