- Feb 16, 2020
- Reaction score
I have sold almost $500000 in my tiny 1 year of existence and most of it has come from Carlos Santos. I consider that rather commercially viable! Scafora has been doing great for me as well! While many prefer to buy directly from the main brand, their prices due to overhead are substantially higher often. And more often than not brands like Carmina, Meermin etc don't have the best customer service. This is how I can differentiate myself and by offering models that no other retailer has.I understand the merits of these brands and I have the utmost respect for them.
I was answering from the viewpoint of commerical viability. Besides having existing retailers before your site came along, the barrier to market entry for potentially new competitors to pick up these brands are low.
Furthermore, the general SFer will probably prefer to purchase from the merchant direct for the said shoe brands, unless there is a sale. Noted that you have tried to differentiate yourself by offering unique colour offerings not available otherwise.
It takes long to establish yourself in such a competitive market, but I wouldn't just quit my well-paying engineering job if I didn't think it was commercially viable. I carefully select the brands I retail and for 289.99$ i think Carlos Santos is one of the best you can get for that level, while I absolutely adore Scafora shoes. In the mid segment, what is left? There are not so many brands to retail that are good or allow retailers at this stage. This is why the goal/endgame is to slowly create my own brand in the long-term.
Don't get me wrong, this was not a post to "why I don't get sales" or similar. I am very happy with how I am doing and in fact have overshot my predictions by 300% this year already! And now I have investors coming in! It was more about honest feedback like you (and the rest) gave me so I can improve! But it is a fact that SF is a very substantial amount of money per month that is enough to pay my rent. Plus my mom is sick so I need to re-think where the budget goes.
Enjoy your week everyone! Appreciate so much the feedback!