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Fashion publicist Tara Parker Tait said Gao is a smart choice as luxury names become increasingly geared toward the Asian consumer.
A study by Bain & Company, a research firm, found late last year that sales of luxury goods in the Asia-Pacific region, excluding Japan, are increasing at higher rates than in the U.S. or Europe.
Claudia D'Arpizio, a partner at the firm, said there will be continued strong growth in China for luxury brands.
"The luxury shopper of this decade is more likely to be Chinese, more likely to be male and more likely to be young," she said in a statement.