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The new face of Louis Vuitton...an asian dude???????

academe

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Given how large their Asian market is compared to the US & Europe, this is really not surprising. Probably a smart business move...
 

mack11211

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It's business.

From the article:

Fashion publicist Tara Parker Tait said Gao is a smart choice as luxury names become increasingly geared toward the Asian consumer.

A study by Bain & Company, a research firm, found late last year that sales of luxury goods in the Asia-Pacific region, excluding Japan, are increasing at higher rates than in the U.S. or Europe.

Claudia D'Arpizio, a partner at the firm, said there will be continued strong growth in China for luxury brands.

"The luxury shopper of this decade is more likely to be Chinese, more likely to be male and more likely to be young," she said in a statement.
 

HRoi

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Makes sense. Most people I see in LV boutiques throughout the world are Asians anyway...
 

Nicola

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But are they going to LV to look Asian?
 

Harold falcon

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I've never had a desire to purchase anything from LV. This won't change that.
 

intent

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They're suggesting he might be next Asian supermodel. Are you kidding me? He's holding bags!
 

uhurit

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I'd like to purchase something from LV, but it seems I am not a part of their target market
 

DandySF

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Wise choice: he seems representative of the shoppers I see in the San Francisco LV store.
 

GradSchooler

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+1 for being from my hometown
 

Srynerson

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Originally Posted by wetnose
Godfrey Gao of Vancouver, Canada....

The only surprising thing to me about this announcement is that LV has apparently not used an Asian man in its previous advertising campaigns.
 

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