- Nov 25, 2017
- Reaction score
Oh, the inherent ambiguity! I thought he meant sales as in profit.I think he was saying that BB's problems are not unique, and those other classic clothiers suffer from the same problem.
I can only think of a small handful of classic clothiers, beyond custom clothiers and small boutiques, who aren't having this problem, although Brooks Brothers is among the worst of them. I think it helps to keep the business small so you don't have to move as much volume. Or if you grow big, it has to be a luxury brand like Loro Piana. The middle tier with a big real estate footprint pushes you into that Brooks Brothers problem.
It's true, there's always that risk with growth. I don't pretend to more about business operation than that - I just know why I make spending decisions.