You raise an interesting point,did Casual become or influence chav ?. Yes those blokes want to write Casual off as tracksuits,and 'smart' Casual as Pringle jumpers,no mention of Burberry,Aquascutum,Barbour and other known but up until then quite exclusive brands. The problem for me is that once these clothes were seen they became associated / tainted with a Chav image,my GF recently warned me against buying a nice Barbour wool scarf in their check because she felt it looked too like Burberry that the Chavs wore,the fact that you haven't seen a Burberry scarf being worn locally for over 10 years now shows how deeply that image is ingrained. I think that most people who see the Burberry check or to a slightly lesser degree Aquascutum probably think Chav or wanabe hooligan,its a shame because it has put me off of buying some stuff that I have liked,same with Stone Island. As I said I was never a full on Casual,although I do remember wearing trainers,Lee ice blue jeans,Lacoste polo and Jaeger v neck jumper at one stage and that was Casual here at that time,but my then girlfriends younger brother and his mates used to travel with me to football and they were Casuals,I remember them moaning that Pringle jumpers were now being sold in the Littlewoods club book and had lost their exclusivity because now anyone could buy one paying 50p a week !... I think that perhaps the only things that I wear now that could be classed as Casual are jeans and trainers,Lyle and Scott v necks,Farah trousers and perhaps my Barbour jacket,oh and polo shirts...actually quite a lot when I look at that list.