I can relate too a lot of this as I have quite a lot of tattoos,in my case nothing below the elbows or neck / face / head..so wearing a short sleeve shirt and trousers nothing shows. The reactions of people who have known me for years but have never seen my tattoos can be hilarious when they do see them,some people become negative,but on occasion women who haven't taken any interest before suddenly become friendly,usually non tattooed women, I never follow this interest up as I find that a bit strange. I agree about not wanting or needing to dress like a hooligan,in fact I don't dress to attract attention ( I tend to dress for my own 'gratification' if that's the right expression ). I also see these types who seem to have become skinheads / hooligans / bikers in middle age and I give them a wide berth the same as the 'still a skinhead at 55 mob' or the re-enactment lads, one of the oddest things for me is the guys with both arms completely sleeved and no other tattoos,usually with a large gold earing and a large dog on a chain..LOOK AT ME,please look at me ! People ( myself included as you have just seen ) are quite judgemental about appearances,I am sure this goes back to ancient times where you had to look at someone and make a quick decision if they were safe or dangerous,fight or flee...the Look for me should be a bit understated,innocuos,even boring to someone who sees me,toned down as you say. As I have said before one of the great things about wanting 'the Look' now is that because there is no definitive style as in the skinhead period for instance,we can be more creative and experiment,I would be the first to admit that I have got it wrong many times,this is one reason why this thread is so interesting to me,to see what other peoples ideas are.