- Joined
- Aug 12, 2010
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Really nice read. I do wonder how the company will continue now that his son is running it. Not sure how long ago Tsujimoto retired. The impression I had from one of the staff in the Tokyo shop was that his son wasn't nearly as interested nor invested in the brand which is understandable. The brand has such a large footprint in Japan I'm sure it'll be fine, but outside of leather jackets and maybe a few other select things, theres not a lot in recent seasons that I've lusted after.
I was wondering that myself, and was curious as to the specifics around his stepping down as well. My assumption is always that the old ways that established a brand dissolve with a changing of the guard, but that may not be fair. RMC was a brand prior to Tsujimoto taking ownership and was even more highly regarded, according to Dan's article (A Fine Tooth Comb). But the brand has scaled immensely since then and, if they follow the course of most businesses post-acquisition/transfer, they would probably seek to scale and diversify further, thus diluting the brand's appeal to the core consumers.
But that's all speculation.