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Hmmm i don't find snow peak at all similar to north face.I don't think RL is just about being part of the leisure class. Large swaths of the fashion industry market you on that idea and they all have very different aesthetics. RL is about marketing a specific, idealized view of the American dream.
This is like saying REI and North Face are like Ralph Lauren, as Snow Peak is more comparable to those brands than RL.
I can’t speak to the “vibe” that they’re portraying, but I definitely think of Snow Peak as a gear company more than a lifestyle company. I’m sure that’s because my first exposure to them was through backpacking gear forums (I have and use several pieces of their titanium backpacking pieces). I am on the same page that they fit more in the REI bucket than the RL bucket.Hmmm i don't find snow peak at all similar to north face.
True that a lot of brands do that but I get very similar aspirational vibe from snow peak as i do to RL. The not-really-caring, this is in our blood type thing.
Definitely felt it in the stores in japan too, was quite palpable.
Tracksmith stuff is great. Looks good and performs well.
Tracksmith killing it as always. The patterns this go around are pretty out there, but there's a kind of tweed-ride absurdity that wraps back around to being cool again IMO. And a lot of the imagery here makes me very nostalgic for old HS CC days
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