The Effects of the Commercialization of Fashion Blogs

Discussion in 'General Chat' started by Roxanne, May 18, 2013.

  1. Roxanne

    Roxanne New Member

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    May 18, 2013
    Hi all!

    I am studying the effects of the commercialization of fashion blogs. Today, more and more influential bloggers are posting reviews about products or promoting certain pieces of clothing, simply because they get paid to do so. I am wondering if this affects the purchase intention of the reader; will the purchase intention of the reader be lower when the reader knows the blogger was sponsored to promote a particular type of product? To find out I set out an experiment. If you are a reader of one of the following blogs, please, help me out by filling out one of my surveys! And of course, enlighten me with your opinions about this matter here!

    Readers of Song of Style:
    https://erasmushcc.qualtrics.com/SE/?SID=SV_bCLZzy4Nw3eIVY9
    https://qtrial.qualtrics.com/SE/?SID=SV_2f15494XJCPsIJL

    Readers of Man Repeller:
    https://erasmushcc.qualtrics.com/SE/?SID=SV_0CG38WQ3p88MbBP
    https://erasmushcc.qualtrics.com/SE/?SID=SV_eerR2b8LoE88gkZ

    Thank you in advance.

    Best,
    Roxanne
     


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