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It's nice to know someone else is playing the same game as me. It's hard to explain to the layman how it all works and why. It seems like the deer in the headlights look happens about 30 seconds into the conversation when i'm pressed for details. I'm lucky in that regard with Dave. He doesn't want to know and is only interested in the numbers which makes my life a lot easier.
I am not 100% clear on how the affiliates discount works. However, is it possible that APC, EG, and Woolrich are simply misinformed, or are misinterpreting the transactions? The affiliates are NOT selling the apparel items for a lower price, correct? They are advertised and sold at the agreed upon fixed price: however certain affiliates reward customers by issuing a discount on their purchase totals. It has nothing to do with the sales price of the items ;-). If the affiliate has an agreement to sell items at the MSRP and for example, advertises and sells a $100 item for $80 I could see that as a breech of an agreed upon price: but if the affiliate lists the price at $100 and sells the item for $100, but rewards certain customers with a discount on the order, it doesn't appear to violate a pricing policy. It is still a $100 dollar item.
Certain retailers - even big retailers like Amazon - do not reveal the price of certain items directly: the customer has to first add the item to the cart before he can see the price. Why is this? Is it to skirt some sort of pricing policy by the manufacturer? If so, it seems like pointless dance, but then again, I am not supportive of price fixing.
Just due to Crane's appearance on this forum, I know if I want a filson bag, I am going to go to him, no questions asked, I have never shopped there before, but I am sure the same goes for many members.
Now that the marketing and sales analysis guys are piping in I have a question. Certain retailers - even big retailers like Amazon - do not reveal the price of certain items directly: the customer has to first add the item to the cart before he can see the price. Why is this? Is it to skirt some sort of pricing policy by the manufacturer? If so, it seems like pointless dance, but then again, I am not supportive of price fixing.
Do your homework again. The Supreme Court ruled in the manufacturers favor regarding set pricing. It could be straight MSRP or a MAP price, doesn't matter. If the company finds out you are selling below that price point they can cut you off, period. Of course the court left it open for case by case evaluation but the law as it stands now favors the manufacturer.