Actually, I don't know that Tom Cruise's popularity has declined that much at all. There's a lull now between bigger Cruise movies. If you look at the last few years (MI3, War of the Worlds, Collateral, The Last Samurai), he's still a huge international draw. At least in my opinion, we'll have to wait until The Eye or whatever his next movie is comes out to see if it's a real decline in popularity or just a lull. That said, he might just be getting a little long in the tooth for the kind of movie star he is, which would certainly indicate a decline. Could be a backlash against his public displays...but those seem to wane whenever a big move comes back. I don't think it has much to do with his fashion sense, though...otherwise, I'd expect the hot movie stars of the moment to have more style.