I bought a beautiful Zegna lavender, light purple sweater on an end of season close out the other day. But my wife told me it looks too feminine, that I look gay wearing it (not that there's anything wrong with that, as Seinfield says). She does have a degree in Fashion Marketing so she knows a bit about clothing. I thought it was gorgeous, but of course returned it, because if the missus doesn't like it, it won't work for me. Does anyone else think lavender is a color men should avoid? Can you get away with it in certain circumstances.