- Jul 29, 2013
- Reaction score
I've always wondered who shops at stores like Malmaison but the Armoury seems to be flourishing well with unsold stuff channeled through Drop93.It's not a dichotomy, nor is it a B&M thing. For example, I've bought belts from Meermin, shoe products from Orban's, in both cases along my shoes.
If you mean cross-brand curation, that is rarer but I've rarely seen stores do it well. In fact, if the person in charge (who may be an expert and tastemaker in their core field) is not an expert in the side field, the results can be detrimental to the brand, I am thinking in particular about shops I've seen selling Daniel Wellington watches with $200 ties (IMHO and experience, two orthogonal markets). The opposite is something like Malmaison by the Hourglass in SG which has an entire floor for Cartier as well as stocking brands like Charvet, Corthay and Frederique Malle.