Count me in as a Berluti fan. I visited their flagship store at the Rue Marbeuf in Paris last Fall and it's very impressive. I specially like their "Swann Club" upstairs complete with a bar, photos of their famous clients and dining area. You swallowed the mystique that they're pitching. Nothing wrong with that, but just so long as you know that you aren't just buying their product for the inherent value of their product.