The benefits of bookbinder?

[Bic Pentameter]

I visited the Isetan Men's building in Shinjuku on Sunday.  I'd highly recommend it if you are in Tokyo and don't want to do any of the Japan stuff. The prices are outrageous though.

I picked up a three page in-house flier in the men's shoe department.  They stock E. Green, Tricker's, Alfred Sargent, C&J, Grenson, and quite a few more expensive Italian brands whose names I did not recognize.  The flier had profiles of many of the shoes, with small comments like "The ever popular chiseled toe." or "Nickel plated buckles on this monkstrap."

The  profile of a Church's shoe caught my eye. The copy read "Church's traditional bookbinder...Great in the rain."

With the comments on this board regarding bookbinder and the quality of Churches, I was intrigued.  There was no indication that the firm was expressly touting the benefits of their bookbinder.  Does anyone find this strategy odd?  

Is bookbinder better in the rain?  I would think that a good coat of polish on better leather would do just as well.


Bic

 

[A Harris]

I've found even highly polished shoes to quickly lose their finish in the rain. So yes, I guess bookbinder would have an advantage there. Bookbinder with rubber soles

, ah well - it saves the good stuff from harm

Did you see that Vass shoes at Isetan? The U last was developed at their request.