I am not exactly sure what to make of the new lookbook, but--as is the case with many things at the Armoury that are a bit different than what you see elsewhere--I certainly admire the effort.
The new Alden makeup looks nice and pretty versatile and the new shearling coat looks neat. I always like it when the Armoury tries new things because not many shops do develop new products themselves and very few put as much thought into their products.
Love it! So creative and cool.