Why do you think Ralph Lauren has so much appeal to most people today? Reading a biography of him, there's nothing that would make you think that he would reach his level of success. Middle class Jewish kid from the Bronx. Didn't really have an innate sense of style. He admits he developed it when he and his wife would shop at all these posh shops which they couldn't afford. And, his initial contribution to fashion were the wide ties in the 70s. I mean, it seems that this non-preppy guy basically repackaged himself as the ultimate preppy. Did he even add anything it or synthesize it with something else? Who would have thought the whole preppy thing would be so popular? It seems the preppy power phenomenom was its peak a long time ago, maybe 50. I used to think his clothes were well made, until I found this site. Now, only Purple Label is truly good, even though most people haven't heard of it. But, I still admire him as a great business guy with him selling the preppy lifestyle as a brand.